
12% lead conversion & millions in pipeline in one month...
SITUATION: A leading tech firm was plagued with a familiar industry situation: low conversion rates and a lack of in-depth knowledge about prospect requirements, infrastructure, and motivators. Emails and other messages were mostly one-size-fits all with only minor persona differences. Lacking detailed personalization that might interest a prospect, response and conversation rates from leads to MQLs to SQLs fell below 2%.
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PROBLEMS: The firm had spent millions on demand generation programs, with a high Cost per Lead, and could not convert most of these to SQLs or Opportunities. The Cost per Sale skyrocketed and quotas were unmet. Prospects were not responding and budgets were cut, further exacerbating the problems. Without an answer, the company risked reduced market share and declining revenue.



“…a unique combination of cutting-edge digital marketing, neuroscience messaging, social media profiling, and expert sales coaches...”
-Sr Director Sales Enablement, Symantec
“…insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute.”
-VP Marketing, Logicalis
“…leveraged cutting-edge neuroscience to dramatically improve lead conversion rates, shorten sales cycles, and increase our closing percentages."
-Sales Director, HP

SOLUTION: HermanScience partnered with Aventi Group to deliver HermanRAG™, an exciting new way to drive prospect interest, motivation, and immediate action. Here's how it works...
Step 1: Prospects are encouraged to complete a visual questionnaire with less than 10 questions about their current environment, solutions, and issues.
Step 2: HermanRAG uses Agentic AI Retrieval-Augmented Generation (RAG) to analyze the answers and evaluate them against industry best practices and maturity models from leading analysts and experts.
Step 3: HermanRAG also uses neuroscience and proprietary data to determine a likely prospect brain profile including decision-making styles, communication preferences, motivators, and more.
Step 4: Agentic AI anonymizes the data to ensure security and generates a personalized report showing Green, Yellow, and Red maturity levels and recommended actions. The report uses neurolinguistics based on the prospect's brain type to ensure high resonance and immediate action, such as scheduling a call to review the Yellow and Red flags.
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RESULTS:
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For one campaign, one email was sent to 750 prospects.
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100+ completed the questionnaire within 3 days and provided detailed data about their environment.
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10 converted to opportunities within one month resulting in millions in new pipeline.
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Sales teams were provided with prospect communication guides based on brain profiles including keywords, DOs & DONT's, etc.
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Sales pros also contacted leads to complete the questionnaire on calls and review the detailed report in real time.
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The cost per lead was far less than other demand gen programs including syndicated content, events, social media, or LinkedIn ads.
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The program was so successful the client initiated 3 additional campaigns.
TURNKEY: For a fraction of the cost per lead of most other lead gen programs, HermanScience and Aventi Group deliver far better results in less time. Everything is turnkey:
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We create the visual questionnaire and work with you to write the questions and ensure everything is on brand.
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We output, analyze, and format the data for upload into any CRM, including Salesforce, HubSpot, etc.
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We create PowerPoint reports that will dazzle executive stakeholders.
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We write the landing page and email copy.
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We help train sales and marketing teams and provide internal assistance as needed.
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We ensure smooth sailing and stellar results with no friction or complications.
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Nothing could be easier or more cost efficient.

Trust = 90% More Sales & Hiring Success
Our Agentic AI chatbot analyzes LinkedIn contacts & creates neuroscience-based trust
"HermanApp saves a lot of time by analyzing LinkedIn contacts to create trust-building tactics so you can close deals faster."
-Chief Sales Officer, Technology Firm

What if you could read every prospect's mind? Literally.
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Our Board Advisors




