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Tech firm streamlines recruiting
SITUATION: Teracloud ApS is a global company headquartered in Copenhagen, Denmark, with three subsidiaries specializing in various technology sectors worldwide, all centered around software development. The Teracloud HR team supports a workforce of 350 employees across ten countries globally. A strong partnership has been established with HermanScience by leveraging solutions that enhance and personalize outreach through LinkedIn Recruiter, and by streamlining candidate engagement.
PROBLEMS: The recruiting team conducts initial interviews and prioritizes asking relevant questions to match candidate skills with job requirements and ensure a seamless hiring process. Personalizing outreach, messages, and interview questions is crucial to making candidates feel valued and attract them to the company, despite the time and effort it may demand.
To address the challenges of doing this manually for each candidate, the team explored solutions that could accurately, quickly, and automatically prescreen candidates on LinkedIn or via resumes, create personalized communication messaging, and evaluate experience and soft skills against role requirements. By streamlining this approach, the team sought to optimize the hiring process while maintaining a personalized touch to effectively engage top talent.
CANDIDATE RISK SCORES
CANDIDATE POSITION MATCH
SOLUTIONS: The HermanScience HERMAN HR Platform offered Teracloud a comprehensive solution to address all requirements and potentially avoid unwanted consequences. They use the platform to pre-assess candidates on LinkedIn within seconds. With just one click, a browser extension extracts LinkedIn data and employs cognitive AI and neuroscience to complete a detailed profile analysis including attributes, strengths, learning style, and communication preferences.
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RESULTS: ”As part of our selection process,” a Teracloud recruiter explains, “following the initial screening and before formal interviews with managers, candidates are asked to complete a concise HermanScience CQI Assessment, which only takes nine minutes, as compared to 30+ minutes for others. This step is crucial in gathering key data to determine the next course of action. It also plays a significant role in mitigating bias during interviews and enhancing our ability to identify potential issues.”
By leveraging the HERMAN HR Platform and unique solutions offered by HermanScience, Teracloud has significantly reduced the Talent Acquisition team's recruitment hours, improved results, and streamlined the time-to-fill process. This has enabled the team to hire candidates whose motivations and soft skills align with the job description and the company’s culture fit. The impact on the business includes the ability to hire quickly and accurately, leading to improved revenue generation and productivity. Download the success story PDF to learn more...
PROFILE LEARNING STYLES
The Right People. The Right Seats. The Right Way.â„¢
Healthcare firm reduces burnout
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PROBLEMS: Gallup’s State of the Global Workplace reports show almost 80% of employees are disengaged. Nearly 20% may be disgruntled. Disengagement leads to over 60% more mistakes and 70% more patient safety incidents.
NIH studies show three primary factors leading to most risks are: high workload, high stress, and low trust.
Deloitte research validates that high trust employees drive 400% more business performance, 88% more customer loyalty, and 79% more productivity. Trust is related to brain oxytocin, but how can we measure this without a blood or urine test?
One incident or lawsuit could result in millions for remediation, brand damage, and lost revenue.
EMPLOYEE RISK SCORES
TRUST & DIVERSITY SCORES
SOLUTIONS: The CHRO for this hospital engaged with HermanScience to complete employee assessments and analyses related to HR and security risks, trust, and engagement. HermanScience provided an email, which was sent to employees encouraging them to participate voluntarily. Given the insights and career advantages, 98% completed the 9-minute visual neuroscience assessment. Over 94% praised the assessment for being accurate, insightful, and helpful. HermanScience used the data collected to complete a comprehensive analysis on risks, trust, nine soft skills, attributes, learner types, profiles, and more. Employees received personalized HermanScience training courses and coaching to improve.
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The results delivered to this healthcare firm include:
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Detailed risk, trust, and total scores based on roles, responsibilities, and science
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Workload deviation, stress, and profile scores related to HR and security risks
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Nine soft skills scores related to job requirements and career goals
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L&D platform to deliver personalized courses and coaching to improve scores
Download the success story PDF to learn more...
The Right People. The Right Seats. The Right Way.â„¢
12% lead conversion & millions in pipeline in one month...
SITUATION: A leading tech firm was plagued with a familiar industry situation: low conversion rates and a lack of in-depth knowledge about prospect requirements, infrastructure, and motivators. Emails and other messages were mostly one-size-fits all with only minor persona differences. Lacking detailed personalization that might interest a prospect, response and conversation rates from leads to MQLs to SQLs fell below 2%.
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PROBLEMS: The firm had spent millions on demand generation programs, with a high Cost per Lead, and could not convert most of these to SQLs or Opportunities. The Cost per Sale skyrocketed and quotas were unmet. Prospects were not responding and budgets were cut, further exacerbating the problems. Without an answer, the company risked reduced market share and declining revenue.
“…a unique combination of cutting-edge digital marketing, neuroscience messaging, social media profiling, and expert sales coaches...”
-Sr Director Sales Enablement, Symantec
“…insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute.”
-VP Marketing, Logicalis
“…leveraged cutting-edge neuroscience to dramatically improve lead conversion rates, shorten sales cycles, and increase our closing percentages."
-Sales Director, HP
SOLUTION: HermanScience partnered with Aventi Group to deliver HermanRAG™, an exciting new way to drive prospect interest, motivation, and immediate action. Here's how it works...
Step 1: Prospects are encouraged to complete a visual questionnaire with less than 10 questions about their current environment, solutions, and issues.
Step 2: HermanRAG uses Agentic AI Retrieval-Augmented Generation (RAG) to analyze the answers and evaluate them against industry best practices and maturity models from leading analysts and experts.
Step 3: HermanRAG also uses neuroscience and proprietary data to determine a likely prospect brain profile including decision-making styles, communication preferences, motivators, and more.
Step 4: Agentic AI anonymizes the data to ensure security and generates a personalized report showing Green, Yellow, and Red maturity levels and recommended actions. The report uses neurolinguistics based on the prospect's brain type to ensure high resonance and immediate action, such as scheduling a call to review the Yellow and Red flags.
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RESULTS:
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For one campaign, one email was sent to 750 prospects.
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100+ completed the questionnaire within 3 days and provided detailed data about their environment.
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10 converted to opportunities within one month resulting in millions in new pipeline.
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Sales teams were provided with prospect communication guides based on brain profiles including keywords, DOs & DONT's, etc.
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Sales pros also contacted leads to complete the questionnaire on calls and review the detailed report in real time.
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The cost per lead was far less than other demand gen programs including syndicated content, events, social media, or LinkedIn ads.
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The program was so successful the client initiated 3 additional campaigns.
TURNKEY: For a fraction of the cost per lead of most other lead gen programs, HermanScience and Aventi Group deliver far better results in less time. Everything is turnkey:
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We create the visual questionnaire and work with you to write the questions and ensure everything is on brand.
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We output, analyze, and format the data for upload into any CRM, including Salesforce, HubSpot, etc.
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We create PowerPoint reports that will dazzle executive stakeholders.
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We write the landing page and email copy.
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We help train sales and marketing teams and provide internal assistance as needed.
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We ensure smooth sailing and stellar results with no friction or complications.
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Nothing could be easier or more cost efficient.
Financial Services Firm Gains Insights
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PROBLEMS: Over 90% of security breaches are caused by human mistakes, quite often due to phishing lures. Microsoft’s Digital Data report shows only a 3% reduction in phishing clicks after employees complete security awareness training (SAT).
NIH studies show three primary factors lead to most phishing clicks: High workload, high stress, and low trust.
New NIST CSF 2.0, CIS18, PCI DSS 4.0, GDPR, and other mandates focus on "people" requirements for communications, risk-aware cultures, roles, responsibilities, supply chains, and HR practices. As such, simple SAT may no longer be compliant. One breach, audit failure, or lawsuit could result in millions for remediation, brand damage, and lost revenue.
EMPLOYEE RISK SCORES
WORKLOAD DEVIATION & STRESS SCORES
SOLUTIONS: This financial services firm engaged with HermanScience to complete an employee assessment and analysis related to HR and security risks, compliance, trust, and engagement.
HermanScience provided an email template, which was sent to employees to encourage them to participate voluntarily. Given the insights and career advantages, 97% completed the 9-minute visual neuroscience assessment.
Over 92% praised the assessment for being accurate, insightful, and helpful. HermanScience used the data collected to complete a comprehensive analysis on risks, NIST compliance, trust, nine soft skills, attributes, learner types, profiles, and more.
Employees received personalized HermanScience training courses and coaching to improve scores and accelerate careers.
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The results delivered to this financial services firm include:
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Insights into at-risk and disengaged employees with correlations showing “why”
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Predictive biomarker data revealing potential HR and security risks and “why”
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Correlations between workloads, stress, trust, and risk factors and “why”
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Recommendations for personalized training and coaching to improve scores
Download the success story PDF to learn more...
SOFT SKILLS & LEADERSHIP SCORES
The Right People. The Right Seats. The Right Way.â„¢
Real estate firm saves thousands
PROBLEMS: A Better Homes and Gardens Real Estate office had a big problem. Over 85% of their agents were failing or quitting within 18 months...costing tens of thousands in recruiting, onboarding, training, and lost revenue.
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SOLUTIONS: We helped them solve this issue by using CQI Assessments to analyze their top performers as compared to those with concerns. All top performers had lower scores for risks related to retention, performance, and security. All had high scores for trust, soft skills, and job/culture fit. Also, we identified four profile biomarkers related to higher success. We all have a brain chemical called oxytocin. When it's high, we trust. When it's not, we don't. Deloitte says higher trust can drive 400% more performance and 88% more customer loyalty. HermanScience uniquely measures and improves trust factors.
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RESULTS: Now this real estate firm can assess agents and candidates to dramatically improve engagement, retention, and revenue by ensuring the right people are in the right seats. The HermanScience Communications Playbooks can also help them entice and "sell" top candidates to join their agency instead of a competitive firm. Agents can use the HermanScience PDQAPP to profile clients on LinkedIn to improve relationships and sales. This will save tens of thousands while also dramatically improving listings and revenue.
RISK SCORES
Green = Top Performers Red = Concerns
TOTAL SCORES
PROFILE LEARNING STYLE
SOFT SKILLS SCORES
JOB ROLE FIT ANALYSIS
The Right People. The Right Seats. The Right Way.â„¢
Non-profit helps underserved youth
The Kollab Youth Workforce Development Program is a 501(c)3 public charity organization created for under resourced middle and high school students. The Kollab program helps them explore career opportunities in business, STEM, and other emerging 21st century careers that are high-growth and high-wage. The Kollab youth receive mentorship from industry experts and earn resume-worthy work experience through paid apprenticeships and internships. HermanScience designed a young-adult version of our CQI assessment that allows the Kollab youth to better understand their professional and personal strengths, attributes, and optimal career choices. The youth rave about the results and agree the profiles help guide them to the right jobs. Mentors at leading firms like Cisco, Alaska Airlines, Wells Fargo, T-Mobile, and Target also find great value in using the Communications Playbooks to understand and engage with these "Gen-Z" young adults, and nurture them for intern and apprenticeship programs.
The Right People. The Right Seats. The Right Way.â„¢
Dave Scott, Chief People Officer, ADT
Promotes HermanScience Technology at HR Leadership Forum
The Right People. The Right Seats. The Right Way.™
Consulting firm avoids bad hire
An Inc. 5000 consulting firm with dozens of blue-chip clients wanted to avoid a costly mistake. If they placed a consulting contractor with a client, and they quit or failed, it could damage their brand. Moreover, they risked losing a multi-million-dollar client. HermanScience had their top performers complete 9-minute CQ assessments to score soft skills, trust factors, attributes, strengths, experience, and culture fit against roles. In every case, these top formers had high marks--validating the system.
The HermanScience LinkedIn app allowed them to proactively find candidates and pre-assess for position fit prior to contacting them. Shortlist candidates then completed the CQI assessment and were matched against top performers. The results were eye-opening and allowed them to avoid hiring "bad apples" that could damage their reputation and risk losing valuable clients.
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