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These firms understand why people are their most important assets.
LinkedIn prospecting program delivers millions in pipeline in one quarter at 60:1 cost ratio
SITUATION: A leading tech firm was plagued with a familiar industry situation: low conversion rates and a lack of in-depth knowledge about prospect requirements, infrastructure, and motivators. Emails and other messages were mostly one-size-fits all with only minor persona differences. Lacking detailed personalization that might interest a prospect, response and conversation rates from leads to MQLs to SQLs fell below 2%.
PROBLEMS: The firm had spent millions on demand generation programs and solutions like ZoomInfo, Clay, Crystal Knows, and Humantic but converted only a small percent of leads to SQLs or Opportunities. The Cost per Sale skyrocketed and quotas were unmet. Prospects were not responding and budgets were cut. Without an answer, the company risked reduced market share and declining revenue.
"HermanScience helped drive millions in pipeline at a fraction of the cost and time compared to Crystal Knows."
SOLUTIONS: HermanScience delivered an exciting new way to drive prospect interest, motivation, and immediate action with science-powered Account Based Marketing (ABM) AI agents:
Step 1: The company provided a list of 100 target accounts. HermanScience leveraged our HermanAgents platform to discover six additional contacts within each account meeting the Ideal Contact Profiles (ICPs) desired (e.g. CxO). Mobile phone numbers and business email addresses were also found.
Step 2: HermanAgents used neuroscience and proprietary data to determine prospect brain profiles including decision-making styles, motivators, communication preferences, and more. We analyzed each profile, matched them against ICPs, and created detailed AI reports with scores. Also, engagement tactics, profile-personalized emails, LinkedIn cadences, phone scripts, and much more.
Step 3: Each prospect received a personalized email encouraging them to complete a visual questionnaire with ten questions about their current environment, solutions, and issues. The response rate was more than 30%.
Step 4: HermanAgents analyzed the answers and evaluated them against industry best practices and maturity models from leading analysts and experts.
Step 5: We anonymized the data to ensure security and generated a personalized report showing Green, Yellow, and Red maturity levels and recommended actions. The report used neurolinguistics based on the prospect's brain type to ensure high resonance and immediate action, such as scheduling a call to review the Yellow and Red flags.
RESULTS:
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Identified 700+ contacts with 30%+ converting to opportunities.
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250+ completed questionnaires providing detailed data about environments and issues.
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Millions in pipeline at a 60:1 pipeline to cost ratio.
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Sales teams were provided with prospect communication guides based on brain profiles including keywords, tactics, DOs & DONT's, motivators, etc.
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Sales pros also contacted leads to complete the questionnaire live on calls and review detailed reports in real time.
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Gamification escape room training improved sales enablement.
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The program was so successful the client initiated additional campaigns.
TURNKEY: For a fraction of the cost per lead of most other programs, HermanScience delivers far better results in less time.
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We create all assets, agents, visual questionnaires, etc. and work with you to ensure everything is on brand.
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We output, analyze, and format data for upload into any CRM, including Salesforce, HubSpot, etc.
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We create PowerPoint reports that dazzle executive stakeholders.
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Our agents write compelling landing page and email copy.
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We train sales and marketing teams and provide internal assistance as needed.
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We ensure smooth sailing and stellar results with no friction or complications.
Creating compelling marketing content with top 5 AEO/SEO ranking and 3X more downloads
SITUATION: Product management and marketing teams at a cybersecurity software firm spent many hours per week using AI to write blogs, articles, web copy, webinar pages, emails, eBooks, etc. They used expensive solutions like Jasper, ChaptGPT, and Claude but the content quality remained low. Creating agents was difficult, complex, and time consuming. Below par prompting resulted in AI slop and potential security and branding issues, such as the use of inaccurate data.
PROBLEMS: Customer engagement and content downloads were dismal, and AEO/SEO rankings plummeted. Customers complained that the content was mediocre, uncreative, and full of AI "tells." No contractions, one sentence paragraphs, clichés, and no storytelling. They discovered that LLMs know they're bad writers and when they see their own content, they rank it lower for AEO/SEO using a formula known as EEAT. If it lacks authority, creativity, and personalization, it goes to the bottom. This resulted in subpar assets no one saw or wanted to read.
"HermanScience delivered twice the results in half the time and lets us cut costs in half by replacing Jasper and Clay."
SOLUTIONS: HermanScience delivered an effective new way to quickly and easily create stellar content customers wanted to read and ranked much higher for AEO/SEO search results.
Step 1: Individuals first completed the HermanCQI 7-minute neuroscience assessment to align their thinking and communication styles with AI LLMs and improve prompts and outputs.
Step 2: Content creators used HermanPrompt to engage with almost any LLM including ChatGPT, Claude, etc. They could either use a corporate LLM or ones provided by HermanScience. HermanPrompt offered on-the-prompt guidance and coaching to improve outputs by 70%+ and deliver far better results versus solutions like Jasper, Writer, or direct LLM access. HermanPrompt also provided security guardrails to prevent IP or PII exposure.
Step 3: PM and PMM teams used HermanAgents to analyze, evaluate, and score AI-written content and provide detailed reports to improve quality and AEO/SEO rankings. Alternatively, HermanAgents also allowed content creators to answer a few quick questions, upload corporate branding and content guidelines, and write compelling content from scratch.
Step 4: Going far beyond other solutions, HermanAgents offered:
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Neuroscience personalization that increased retention by 14X
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AEO/SEO optimization designed by certified marketing experts
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Compelling writing using techniques created by #1 New York Times bestselling authors
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Science-based storytelling framework and Persuasion Model used by top business writers
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Content analysis and improvement recommendations (or content creation from scratch)
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Excellent customer feedback and engagement metrics
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Top five SEO/AEO rankings on page one
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Gamification escape room training to improve prompting skills
RESULTS:
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HermanAgents delivered New York Times bestselling and page turning quality for blogs, emails, web copy, articles, webinar landing pages, eBooks, data sheets, and more in half the time.
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Content was personalized for prospect types using proven neuroscience that far transcends simple persona or title customization.
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AEO/SEO ranking soared from page five to the top five on page one.
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Downloads increased to 30%+ and customers raved about the content.
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Marketing and sales teams improved AI prompting and outputs by 70%+ while reducing token use and costs by 50%+.
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Content creators saved hours per week on content rewrites, reviews, editing, and research.
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Tens of thousands saved by replacing ineffective AI solutions.
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Millions in pipeline at a fraction of the cost of other programs.
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The program was so successful the client initiated additional campaigns..
"The token use cost reduction alone more than paid for the HermanScience solutions."
Tech firm streamlines recruiting
SITUATION: Teracloud ApS is a global company headquartered in Copenhagen, Denmark, with three subsidiaries specializing in various technology sectors worldwide, all centered around software development. The Teracloud HR team supports a workforce of 350 employees across ten countries globally. A strong partnership has been established with HermanScience by leveraging solutions that enhance and personalize outreach through LinkedIn Recruiter, and by streamlining candidate engagement.
PROBLEMS: The recruiting team conducts initial interviews and prioritizes asking relevant questions to match candidate skills with job requirements and ensure a seamless hiring process. Personalizing outreach, messages, and interview questions is crucial to making candidates feel valued and attract them to the company, despite the time and effort it may demand.
To address the challenges of doing this manually for each candidate, the team explored solutions that could accurately, quickly, and automatically prescreen candidates on LinkedIn or via resumes, create personalized communication messaging, and evaluate experience and soft skills against role requirements. By streamlining this approach, the team sought to optimize the hiring process while maintaining a personalized touch to effectively engage top talent.
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CANDIDATE RISK SCORES
CANDIDATE POSITION MATCH
SOLUTIONS: The HermanScience HERMAN HR Platform offered Teracloud a comprehensive solution to address all requirements and potentially avoid unwanted consequences. They use the platform to pre-assess candidates on LinkedIn within seconds. With just one click, a browser extension extracts LinkedIn data and employs cognitive AI and neuroscience to complete a detailed profile analysis including attributes, strengths, learning style, and communication preferences.
RESULTS: ”As part of our selection process,” a Teracloud recruiter explains, “following the initial screening and before formal interviews with managers, candidates are asked to complete a concise HermanScience CQI Assessment, which only takes nine minutes, as compared to 30+ minutes for others. This step is crucial in gathering key data to determine the next course of action. It also plays a significant role in mitigating bias during interviews and enhancing our ability to identify potential issues.”
By leveraging the HermanHR and HermanAgents solutions offered by HermanScience, Teracloud significantly reduced the Talent Acquisition team's recruitment hours, improved results, and streamlined the time-to-fill process. This has enabled the team to hire candidates whose motivations and soft skills align with the job description and the company’s culture fit. The impact on the business includes the ability to hire quickly and accurately, leading to improved revenue generation and productivity. Download the success story PDF to learn more...
PROFILE LEARNING STYLES
The Right People. The Right Seats. The Right Way.™
Healthcare firm reduces burnout
PROBLEMS: Gallup’s State of the Global Workplace reports show almost 80% of employees are disengaged. Nearly 20% may be disgruntled. Disengagement leads to over 60% more mistakes and 70% more patient safety incidents.
NIH studies show three primary factors leading to most risks are: high workload, high stress, and low trust.
Deloitte research validates that high trust employees drive 400% more business performance, 88% more customer loyalty, and 79% more productivity. Trust is related to brain oxytocin, but how can we measure this without a blood or urine test?
One incident or lawsuit could result in millions for remediation, brand damage, and lost revenue.
EMPLOYEE RISK SCORES
TRUST & DIVERSITY SCORES
SOLUTIONS: The CHRO for this hospital engaged with HermanScience to complete employee assessments and analyses related to HR and security risks, trust, and engagement. HermanScience provided an email, which was sent to employees encouraging them to participate voluntarily. Given the insights and career advantages, 98% completed the 9-minute visual neuroscience assessment. Over 94% praised the assessment for being accurate, insightful, and helpful. HermanScience used the data collected to complete a comprehensive analysis on risks, trust, nine soft skills, attributes, learner types, profiles, and more. Employees received personalized HermanScience training courses and coaching to improve.
The results delivered to this healthcare firm include:
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Detailed risk, trust, and total scores based on roles, responsibilities, and science
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Workload deviation, stress, and profile scores related to HR and security risks
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Nine soft skills scores related to job requirements and career goals
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L&D platform to deliver personalized courses and coaching to improve scores
Download the success story PDF to learn more...
The Right People. The Right Seats. The Right Way.™
Financial Services Firm Gains Insights
PROBLEMS: Over 90% of security breaches are caused by human mistakes, quite often due to phishing lures. Microsoft’s Digital Data report shows only a 3% reduction in phishing clicks after employees complete security awareness training (SAT).
NIH studies show three primary factors lead to most phishing clicks: High workload, high stress, and low trust.
New NIST CSF 2.0, CIS18, PCI DSS 4.0, GDPR, and other mandates focus on "people" requirements for communications, risk-aware cultures, roles, responsibilities, supply chains, and HR practices. As such, simple SAT may no longer be compliant. One breach, audit failure, or lawsuit could result in millions for remediation, brand damage, and lost revenue.
EMPLOYEE RISK SCORES
WORKLOAD DEVIATION & STRESS SCORES
SOLUTIONS: This financial services firm engaged with HermanScience to complete an employee assessment and analysis related to HR and security risks, compliance, trust, and engagement.
HermanScience provided an email template, which was sent to employees to encourage them to participate voluntarily. Given the insights and career advantages, 97% completed the 9-minute visual neuroscience assessment.
Over 92% praised the assessment for being accurate, insightful, and helpful. HermanScience used the data collected to complete a comprehensive analysis on risks, NIST compliance, trust, nine soft skills, attributes, learner types, profiles, and more.
Employees received personalized HermanScience training courses and coaching to improve scores and accelerate careers.
The results delivered to this financial services firm include:
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Insights into at-risk and disengaged employees with correlations showing “why”
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Predictive biomarker data revealing potential HR and security risks and “why”
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Correlations between workloads, stress, trust, and risk factors and “why”
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Recommendations for personalized training and coaching to improve scores
Download the success story PDF to learn more...
SOFT SKILLS & LEADERSHIP SCORES
The Right People. The Right Seats. The Right Way.™
Real estate firm saves thousands
PROBLEMS: A Better Homes and Gardens Real Estate office had a big problem. Over 85% of their agents were failing or quitting within 18 months...costing tens of thousands in recruiting, onboarding, training, and lost revenue.
SOLUTIONS: We helped them solve this issue by using CQI Assessments to analyze their top performers as compared to those with concerns. All top performers had lower scores for risks related to retention, performance, and security. All had high scores for trust, soft skills, and job/culture fit. Also, we identified four profile biomarkers related to higher success. We all have a brain chemical called oxytocin. When it's high, we trust. When it's not, we don't. Deloitte says higher trust can drive 400% more performance and 88% more customer loyalty. HermanScience uniquely measures and improves trust factors.
RESULTS: Now this real estate firm can assess agents and candidates to dramatically improve engagement, retention, and revenue by ensuring the right people are in the right seats. The HermanScience Communications Playbooks can also help them entice and "sell" top candidates to join their agency instead of a competitive firm. Agents can use the HermanScience PDQAPP to profile clients on LinkedIn to improve relationships and sales. This will save tens of thousands while also dramatically improving listings and revenue.
RISK SCORES
Green = Top Performers Red = Concerns
TOTAL SCORES
PROFILE LEARNING STYLE
SOFT SKILLS SCORES
JOB ROLE FIT ANALYSIS
The Right People. The Right Seats. The Right Way.™
Non-profit helps underserved youth
The Kollab Youth Workforce Development Program is a 501(c)3 public charity organization created for under resourced middle and high school students. The Kollab program helps them explore career opportunities in business, STEM, and other emerging 21st century careers that are high-growth and high-wage. The Kollab youth receive mentorship from industry experts and earn resume-worthy work experience through paid apprenticeships and internships. HermanScience designed a young-adult version of our CQI assessment that allows the Kollab youth to better understand their professional and personal strengths, attributes, and optimal career choices. The youth rave about the results and agree the profiles help guide them to the right jobs. Mentors at leading firms like Cisco, Alaska Airlines, Wells Fargo, T-Mobile, and Target also find great value in using the Communications Playbooks to understand and engage with these "Gen-Z" young adults, and nurture them for intern and apprenticeship programs.
The Right People. The Right Seats. The Right Way.™
Dave Scott, Chief People Officer, ADT
Promotes HermanScience Technology at HR Leadership Forum
The Right People. The Right Seats. The Right Way.™
Consulting firm avoids bad hire
An Inc. 5000 consulting firm with dozens of blue-chip clients wanted to avoid a costly mistake. If they placed a consulting contractor with a client, and they quit or failed, it could damage their brand. Moreover, they risked losing a multi-million-dollar client. HermanScience had their top performers complete 9-minute CQ assessments to score soft skills, trust factors, attributes, strengths, experience, and culture fit against roles. In every case, these top formers had high marks--validating the system.
The HermanScience LinkedIn app allowed them to proactively find candidates and pre-assess for position fit prior to contacting them. Shortlist candidates then completed the CQI assessment and were matched against top performers. The results were eye-opening and allowed them to avoid hiring "bad apples" that could damage their reputation and risk losing valuable clients.
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