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Unlocking Leadership Potential: Bill Reed Joins David Meltzer on The Playbook

In a special upcoming episode of The Playbook with David Meltzer, CEO and leadership strategist Bill Reed joins the conversation to dive into the science of performance, trust, and what it really takes to thrive in today’s workforce. The episode premieres Friday, July 18th, and offers a powerful preview of Reed’s pioneering work in leadership neuroscience.


“When stress is high, trust is low, and vice versa. Studies show that in high-trust environments, stress drops by 74%.” — Bill Reed, CEO of HermanScience.com (From The Playbook Podcast)


In a brief teaser from the episode, Reed reflects on the importance of diversity and individualized capability in leadership. Rather than treating everyone the same, he encourages organizations to embrace biomarkers and mindsets that align with specific roles—and then build on the unique strengths each person brings. Bill shares how unlocking eadership potential makes the difference.


"One person might have the same biometrics as another, but they're really excellent at a particular capability... that's their individual trait." — Bill Reed


As the bestselling author of The 7 Secrets of Neuron Leadership and Start With Who, Reed brings a research-driven lens to human performance. His work bridges cognitive science with real-world leadership, earning praise from renowned experts like Ken Blanchard, co-author of The New One Minute Manager, who called Start With Who “thought-provoking.”


Tune in as David Meltzer—entrepreneur, speaker, and founder of The Playbook—explores Reed’s insights into what drives trust, reduces stress, and unlocks sustainable success in high-performing teams.


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Listen to the Episode (Available July 18)





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