Why 95% of GenAI Initiatives Fail and How to Fix Risk & Readiness for HR, Security, Sales & Marketing

95% of GenAI initiatives fail. Not because of the technology, but because humans were left out of the plan. Before your next AI incident becomes an HR, marketing or sales catastrophe, or a legal problem and a security risk, join this executive-level fireside chat on GenAI risk, readiness, and the human factor most programs ignore. GenAI solutions like ChatGPT, Copilot, Claude, and Gemini are already inside your organization, used daily, often quietly, and rarely securely.

Policies and technical controls alone can’t save you. Readiness is behavioral. Risk is human.

Despite massive investment:

• Employees aren’t adopting GenAI consistently

• Training isn’t changing behavior

• Sensitive data exposure is increasing

• Compliance teams lack visibility into real-world usage

MIT’s research confirms what many leaders already feel: Most GenAI initiatives fail because they ignore trust, stress, skill gaps, and human decision-making under pressure. This webinar explains why — and what to do instead.

In this practical, no-vendor-fluff fireside chat, you’ll learn:

• Why 95% of GenAI initiatives and training programs fail, and the specific human blind spots causing it

• What NIST, ISO, and Gartner actually expect when it comes to GenAI risk and readiness (beyond policy checklists)

• How trust, cognitive load, and stress quietly increase GenAI security and compliance risk

• What effective GenAI training really looks like, including how to teach employees to prompt productively and securely

• What a true GenAI Risk & Readiness Assessment must include if you want adoption without exposure

You’ll leave with a clear mental model for evaluating your organization’s real GenAI posture, not the one your policy says you have.

Who Should Attend:

• AI, security, risk, IT, GRC teams

• Sales & marketing professionals (35% of AI use)

• HR, L&D, and workforce transformation

• Legal, privacy, and data protection

• Executive oversight of GenAI initiatives

If GenAI assessments, adoption, risk, or employee behavior is on your agenda this year, this is for you.

Keynote Speakers

Rob Smith, Founder & CEO of Lionfish Advisors, Former Gartner Analyst. Rob leads a team of 32 former Gartner analysts, including PhDs in AI, advising leading technology and security firms on AI, risk, and compliance strategy. A former Gartner security analyst, Rob also previously served as CEO of one of Europe’s largest MSPs and co-founded a successful UTM security company.

“Behavioral science is the missing requirement Gartner sees in GenAI readiness — and it’s where most solutions fall short.”

W. Craig Reed, AI Expert & New York Times bestselling author of several business books including #1 Gold Medal winner Start With Who that Ken Blanchard (One Minute Manager) says is “thought-provoking” and a Workday VP says is “the next gen beyond Start With Why.” Reed holds a certification from Harvard University, is an AI and compliance expert, and was a co-founder of an Inc. 5000 consulting firm with AI, technology, and security clients including Adobe, Cisco, Fortinet, HP, Okta, Oracle, Qualys, Symantec, SAP, and Visa. Reed is the Moderator for this event.

Dr. Khaoula Idbenjra, PhD in AI Data Science is an AI technical advisor with Lionfish Tech Advisors and a former Data Scientist with ALPHA10X and Oney in France. Dr. Idbenjra has experience across financial institutions, AI startups, and national banking systems, including work with the Banque de France. She brings a grounded, technical perspective on where GenAI implementations break down in real environments.

CLICK HERE for information about the HermanScience GenAI Risk & Readiness Assessment and Training Programs that align to ISO & NIST.